Founder Insights
Thoughts on branding, small business and building better merchandise.
How much merchandise does a small business actually need?
A practical guide to ordering branded merchandise without wasting money on products you’ll never use.
The 10 shirt problem
Why most small businesses only need 10–20 uniforms, and why the industry keeps telling them otherwise.
Your clients won’t remember the GSM
Why colour often has a bigger impact on first impressions than technical fabric specifications.
How to choose between embroidery and print
When embroidery makes sense, when print is the better option, and how to choose the right finish for your brand.
Why Vietnam
How manufacturing closer to the source helps small businesses order better apparel, in the quantities they actually need.
Changing the route without changing the goal
Real conversations, real problems, and the thinking behind the decisions.
What is MOQ?
And why does it matter?
What minimum order quantities really mean, why they exist, and when a lower MOQ makes more sense.
Why does heat transfer look backwards?
The strange-looking step that makes the finished print look right.
Start the conversation
The ideas, lessons and conversations behind building better brands and better merchandise.
I hate uncertainty. So I built a process.
What happens after you enquire, from your first quote through to the moment your order arrives.
The most expensive uniform is the one you haven’t purchased yet.
Why putting off a uniform refresh can cost your business more than you think.